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Your primary line comes up short
A contract wholesaler puts something on allocation, quotes badly, or simply cannot fill it this week. The shelf still has to be filled, and the customer asking for it does not care whose supply problem it was.
Wholesale supply / Los Angeles, California
Brand OTC is the secondary source pharmacies call when the primary line runs short.
Over the counter medicine, supplements, health and beauty, and beauty, hair and skin care supplies, sold wholesale to pharmacies. Your primary, secondary source.
How a second line works
The call you make when the order does not land
There is no mystery to secondary sourcing. It is the same three beats every time, and the only thing that matters is whether somebody picks up.
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You call the second line
That is the whole job here. You say what you are short of and how much of it you need, and you get a straight answer about what is actually on the floor rather than a portal that says backordered.
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It ships against the gap
Secondary sourcing is a gap-filling trade, not a contract to replace your main wholesaler. The right size of order is the one that covers the shortfall, which is why nothing here starts with a minimum commitment.
What we supply
Six lines, stocked for pharmacy buyers
Wholesale only, to pharmacies. Three of the six carry a page of their own; the rest are listed in full below.
Over the counter medicine
The front-of-shop analgesics, cough and cold, antacids and first aid that move fastest and go short first. This is the line most buyers come to a secondary source for.
OTC medicine details
SupplementsVitamins, minerals and the wider supplement wall. Demand here swings on season and on whatever was in the news last month, which is exactly the pattern a contract order cycle handles worst.Supplements
Health and beauty productsThe health and beauty aisle, plus the beauty, hair care and skin care supplies that sit alongside it. Margin lines that earn their shelf space, and the ones a busy pharmacy notices last when they run down.Health and beauty
The index
Every line Brand OTC carries, named.
No catalogue page, and no price list. What is on the floor moves week to week, which is the nature of the trade. Tell us the line and you will get a real answer for today.
- 01Over the counter medicine
- Analgesics, cough and cold, antacids, first aid, sleep and allergy.
- 02Supplements
- Vitamins, minerals and the wider daily supplement wall.
- 03Health and beauty products
- The general health and beauty aisle, front of shop.
- 04Beauty supplies
- Applicators, tools and the consumables that sell beside them.
- 05Hair care supplies
- Shampoo, conditioner, styling and treatment lines.
- 06Skin care supplies
- Cleansers, moisturisers, sun care and treatment skin lines.
Three of these carry a page of their own: over the counter medicine, supplements and health and beauty.
Before you call
Questions a buyer asks first
Los Angeles, California
Tell us what you are short of.
Call the number and say which lines you run short on. An onboarding manager gets you set up. If it is easier to write it down, the contact page reaches the same desk.